 | Founding member of national collaboration team consisting of Vice
Presidents, Directors, Managers, Trainers and Analysts who were brought together
to identify and resolve top issues affecting customer satisfaction. During weekly
conference calls members
would review customer feedback, discuss current and new issues, and work on ideas to resolve customer
concerns. |
 | Maintained a matrix of web site specific feedback. Each week I would
review over 1,000 customer comments to identify top concerns. These issues
were tracked and reported to key decision makers and senior
executives. By reviewing all web related feedback I was able to find
new concerns and track ongoing problems until they were resolved. |
 | On a monthly basis I would report on the top customer satisfaction issues
related to Fidelity's electronic products (e.g. web site, active trader PC
program, PDA, and cell phone). This was a specialized report distributed
only to senior executives and managers who worked with these products. The
information I provided enabled them to prioritize projects and offered
suggestions for improvements. |
 | Wrote a weekly feature for a nationally distributed newsletter that was
sent to over 1,100 executives, directors, and managers. Each article focused
on a different topic related to customer satisfaction with various products
and services. According to many of the newsletter readers, these features
were the most anticipated section of the report. |
 | Created and maintained several intranet websites for marketing group. The
sites included a form for phone representatives to directly send customer
feedback to a database in order to improve the quality of comments
submitted, a page updating representatives on the progress of issues
concerning customers the most, an area to download weekly and monthly
reports, and information on what various departments in the marketing group
do. |
 | Taught others how to update information on the web |
 | Helped maintain a database of over 1 million comments |
 | assets at risk |